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Los Angeles Times: Newport Beach investment firm buys defunct meal kit company Chef'd

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Meal-kit delivery company Chef’d closed its doors last week and laid off hundreds of workers. Now the El Segundo company’s assets have been acquired by a Newport Beach investment firm with a meal kit offering of its own.

True Food Innovations, run by food and real estate investor Alan True, announced Wednesday that it has acquired the assets of Chef’d — including its brand name, plant and equipment — with plans to use those to expand True’s own meal kit business: True Chef.

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Food Navigator-USA: New owner at Chef'd focuses on instore meal kits

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'There's a good reason why Amazon Fresh doesn't service all areas.'

While some meal kit brands are doing better than others, the subscription based home delivery model underpinning them is fundamentally flawed, claims the new owner of Chef'd, which abruptly ceased operations in mid-July. 

Click here to read more at Food Navigator-USA.