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Retailers, investors continue to back meal kits

Retailers, investors continue to back meal kits

True Food Innovations, a consumer packaged goods company that manufactures all-natural, clean, fresh food to customers, announced today that its True Chef Meal Kits are available at 47 Bashas’ stores throughout Arizona. The Bashas’ stores currently carry six meal kits featuring chicken, pork, and beef entrees that contain all the necessary ingredients and an easy-to-follow recipe card to produce a restaurant-quality meal at home.

Unlike mail-order meal kits, True Food Innovations’ retail products provide Bashas’ consumers a local option for natural, premium dinners without signing up for a subscription service, worrying about disposing of excess packaging or receiving a meal that does not suit their particular tastes.

“The convenience and flexibility of being able to hand select the meal kit you want, when you want it, and purchase it at your local Bashas’ is a big draw for customers who don’t want to be locked into a weekly service,” said Robert Jones, President of True Food Innovations. “Many shoppers want the ease of a meal kit but want to be able to make a spontaneous decision about dinner that night, and are already planning a trip to a Bashas’ store for other items. Our True Chef Meal Kits are the perfect solution.”

True Chef meal kits are specifically designed for the retail market. They feature patent-pending formulations and have up to a 30-day shelf life thanks to High-Pressure Processing (HPP). True Food Innovations utilizes the cold processing technology at its 60,000 square foot HPP processing facility in Southern California to preserve the kits’ quality and nutrients without the need for additives.

More information on True Food Innovations’ True Chef Meal Kits is available at http://truechef.com.

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http://www.supermarketnews.com/prepared-foods/retailers-investors-continue-back-meal-kits