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Forbes: Chef'd Finds A Buyer And Comes Back To Life, Will Focus On Grocery Stores

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Chef'd, the producer of chef-designed meal kits, is coming back to life, a week after it shut down and laid off its employees. And it's going to try a new focus that seems to fit better with where American diners are headed. Instead of selling its kits online, it will focus on grocery stores and other retail outlets.

Chef'd was purchased on Wednesday by True Food Innovations, run by the investor Alan True, who is based in Newport Beach, California.

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Wall Street Journal: Chef’d Is Sold To A Food Consultancy

The meal-kit maker is latest company to struggle as fast-growing sector stalls

Meal-kit maker Chef’d has found a buyer, a week after running out of cash and suspending operations.

True Food Innovations, a packaged-food consultancy backed by the family office of investor Alan True, said it bought Chef’d’s assets from a debtor that took over the Los Angeles-based company after it abruptly closed on July 16. The firm will continue to sell Chef’d meal kits in grocery stores and other retail outlets, but it will suspend its sprawling e-commerce offerings while it works to become profitable, True Food said.

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