Alan True

Founder & CEO

A successful entrepreneur with a proven track record of identifying and monetizing big, emerging consumer trends, Alan is investing in the latest technology in food safety, innovation and quality. He has a proven track record at building manufacturing companies in both the U.S. and Asia that advance consumer offerings to create new value propositions. Alan’s goal is to build True Fresh HPP into the most innovative and scalable high-pressure processing (HPP) tolling company in the U.S. To realize this goal, he is establishing a national network of HPP facilities and innovation centers that will define the future of HPP and bring to market clean label products that are safer, healthier and provide a longer shelf life.